THE PROBLEM

After all this time people should have learned from PFOA’s, C8 (DuPont’s
Teflon) and the numerous lawsuits brought upon the pharmaceutical
companies, which knew causing harm to people was just the cost of business.
Society has placed an enormous amount of emphasis of what foods are
ingested but have mostly ignored the fact that we absorb almost as much through our skin.
• 70% of what we put on our skin is absorbed, some crossing the blood brain
barrier. The blood–brain barrier (BBB) provides a defense against disease- causing pathogens and toxins that may be present in our blood but some toxins circumvent the BBB reaching the brain causing long-term neurologic issues
• Chemicals placed on your forehead and scalp are absorbed 3-4 more times
than any other part of the body


THE SOLUTION

Inspired by Japanese culture, wanted to improve our lives with existing and advanced technologies for healthier and cleaner solutions for washing and styling
your hair
• Only the essential products included in the line
• Custom packaging; bottles are custom made, molds are owned by Kumo
• Boxes sourced from 100% recycled paper, printed with plant-based ink
• Sulfate, paraben, phthalate, gluten, DEA and cruelty free – A Vegan brand
• Replace toxic chemicals with all-natural or much friendlier alternatives
• Each product reformulated over 2-dozen times and tested for over a year to
deliver results
• DEA cocamide replaced with Cocamide MIPA, a proven safe alternative