This is more stretchy in texture. I use just a bit through my damp hair. I have naturally pretty straight hair but use this to help with frizziness and get it perfectly smooth. Worth a try.

This help protect my hair from heat damage when I straighten my hair with it. It give a nice sleek look. I'm super happy with this product.

I have very long hair and when I wash it I get frizzy fly away hair. I use a quarter size dab of this and my hair looks great. This stuff smells great too.

Great item I used it in my hair a few days ago. So it’s been great. I have thick wavy hair. I applied a little bit of this product after I had just shampooed Ian’s conditioned my hair. So far so good. It’s about the average size of most hair stylisting products. Great smell not overly scented!

This blow out straightening creme smells amazing! Clean and fresh scent that lingers for hours after applic! It did an average job smoothing out curls! Works maybe a tad bit better than most others but nothing worth $60 for! Right now there is a coupon for $30 off so that makes it a good buy! But I wouldn't purchase again at full price!

Smells like something from a salon. I usually use drugstore hair products so this is a major step up for me. Needless to say I like how smooth and shiny it made my hair. I used it on my wet hair and then I let me hair air dry. I finished off with my straightener and it made my hair so soft and shiny. I really like this stuff. I may never go back to drugstore stuff again.

I have been thoroughly impressed with the Straight Up Sleek Blowout Cream. Not only does it emit a delightful fragrance, but it also provides numerous benefits for my hair. One of the cream's most notable features is its ability to safeguard hair from heat damage. As someone who frequently uses styling tools, I require a product that can prevent damage and breakage. This cream delivers on that requirement by creating a protective barrier that maintains my hair's strength and health. Another aspect of the cream that I appreciate is that it is enriched with plant-based amino acids. These amino acids serve to nourish and rejuvenate my hair from the inside out, leading to stronger and healthier hair. Aside from its protective and nourishing qualities, the cream also enhances shine and color retention. Whenever I use this cream, my hair appears significantly shinier and more vibrant, which is a wonderful added benefit. Overall, I highly recommend the Straight Up Sleek Blowout Cream to anyone seeking a product that can both protect and nourish their hair while improving its shine and color.

This straight up sleep smoothing crème is amazing!! I got a shampoo from the same brand and this definitely did not disappoint me at all!! I have curls but it’s so hard to take care of them so I got this. It makes my night routine shorter and much better!! After using it makes your hair looks absolutely amazing and makes your look like you just got a blowout. It also controls your frizz and reduces them. It’s plant based and vegan. Overall I really this product and I would definitely recommend this to anyone who is interested in this product!!

I have a patch of hair on each side of my face that has turned gray. This hair is extremely coarse and frizzy no matter what I do. This product is amazing and solved my issue. I really like it. I used to straighten my hair but with this I don’t need too. It keeps my hair straight and sleek till I wash it again! No frizz!!!!! Love it so much!

I have a patch of hair on each side of my face that has turned gray. This hair is extremely coarse and frizzy no matter what I do. This product is amazing and solved my issue. I really like it.I used to straighten my hair but with this I don’t need too. It keeps my hair straight and sleek till I wash it again! No frizz!!!!! Love it so much!

I have used this Straight Up Sleek Smoothing Creme on my 12-year-old daughter who has wavy hair that goes all the way to her waist. I apply it to her towel-dried hair and then blow-dry it with a round brush. This crème seems to help with getting her hair straighter, has a nice fragrance, and makes my daughter’s hair shine.

I've been fighting with thin, frizzy hair my entire life. This is one of the best products I've ever used on my hair. Hands down, this is one of the best hair products I have ever tried. After washing my hair and just patting it to remove excess water, I put it up into hair clips and then let them down one at a time to apply this creme. I proceeded to blow dry, bit by bit, each time applying some creme to the hair currently being blow dried. By the time I was done I got some of the best results I've ever experienced. My hair came out smooth and sleek, which to me, seems like a miracle. This creme, in combination with the Kumo shampoo, are like a one-two punch to frizz and flyaways. Together they make my hair look like it's not even mine. My husband loves the look and so I do I. It's unfortunate that this creme is so expensive, but I'm probably going to spend the next month socking money away so that I can buy it again. This product is so worth it for me!

I have used this Straight Up Sleek Smoothing Creme, 4 fl. oz., Curling and Enhancing Activator, Ultra Hydrating Moisturizer for Nourishing Natural Curls and Waves, Women and Men on my 12-year-old daughter who has wavy hair that goes all the way to her waist. I apply it to her towel-dried hair and then blow-dry it with a round brush. This crème seems to help with getting her hair straighter, has a nice fragrance, and makes my daughter’s hair shine.

I have been thoroughly impressed with the Straight Up Sleek Blowout Cream. Not only does it emit a delightful fragrance, but it also provides numerous benefits for my hair.One of the cream's most notable features is its ability to safeguard hair from heat damage. As someone who frequently uses styling tools, I require a product that can prevent damage and breakage. This cream delivers on that requirement by creating a protective barrier that maintains my hair's strength and health.Another aspect of the cream that I appreciate is that it is enriched with plant-based amino acids. These amino acids serve to nourish and rejuvenate my hair from the inside out, leading to stronger and healthier hair.Aside from its protective and nourishing qualities, the cream also enhances shine and color retention. Whenever I use this cream, my hair appears significantly shinier and more vibrant, which is a wonderful added benefit.Overall, I highly recommend the Straight Up Sleek Blowout Cream to anyone seeking a product that can both protect and nourish their hair while improving its shine and color.

The order comes in a squeeze bottle of 4 fl oz. It’s white translucent cream. It has argan oil to help nourish and protect hair. I use it on damp hair before I blow dry the hair. It leaves a nice sleek shine.

I love the way mymhair felt after the first use. It protected my hair from the heat and helped my hair to absolutely beautiful. When I straightened my hair after using this product, my hair was sleek, no friss, and it helped the ends of my hair.

It could smell better, but it works well enough. Not heavy.

I used this on my expensive curly wigs and it defines the curls and keep them from being frizzy.

This is a great product. I have curly hair that tends to get frizzy. I have use this product on wet hair and I have use this product as a straightening agent. Product works good either way. I feel it is definitely worth the purchase.

It's a nice product idk if I put to much but left my hair feeling like had a little build up. My hair did feel nice though with no frizz.

I've been fighting with thin, frizzy hair my entire life. This is one of the best products I've ever used on my hair. This review is for: Straight Up Sleek Smoothing Creme, 4 fl. oz., Curling and Enhancing Activator, Ultra Hydrating Moisture...Hands down, this is one of the best hair products I have ever tried. After washing my hair and just patting it to remove excess water, I put it up into hair clips and then let them down one at a time to apply this creme. I proceeded to blow dry, bit by bit, each time applying some creme to the hair currently being blow dried. By the time I was done I got some of the best results I've ever experienced. My hair came out smooth and sleek, which to me, seems like a miracle.A week or two after I ordered this creme, a shampoo from the same company became available on Vine, so I requested and received that too. This creme, in combination with the Kumo shampoo, are like a one-two punch to frizz and flyaways. Together they make my hair look like it's not even mine. My husband loves the look and so I do I.It's unfortunate that this creme is so expensive, but I'm probably going to spend the next month socking money away so that I can buy it again. This product is so worth it for me!

I only needed a use a little and made my hair smooth and soft. There is a scent to it and while not super strong just want to mention it as some people are sensitive to smells.

This straight up sleep smoothing crème is amazing!! I got a shampoo from the same brand and this definitely did not disappoint me at all!! I have curls but it’s so hard to take care of them so I got this. It makes my night routine shorter and much better!! After using it makes your hair looks absolutely amazing and makes your look like you just got a blowout. It also controls your frizz and reduces them. It’s plant based and vegan. Overall I really this product and I would definitely recommend this to anyone who is interested in this product!!

This is a nice product and makes my daughter’s straight hair very soft. Also helps to keep the tangles out of her hair. It has a nice smell. I used it on my curly hair and I did find that my hair was a bit frizzy. However, I have to say that I did skip using one of my typical products and used this in its place. Perhaps if I had used both my regular products in addition to this, I would not have seen the frizz. I did remove two stars for the price because I feel like $42 is a lot to pay for a hair product.

I have thicker hair and am blessed to have just one side of my head with very wavy hair. The other side is as straight as it can be. Living in Florida amplifies my out of control hair, so most of the time it is in a ponytail. I used this product following the directions to blow dry after applying to segments of hair. It did straighten out my hair very nicely. I think that a quick once over with a flat iron will make my hair look the way it does when I leave the salon. There is a scent to this product and the only way I can describe it is that it smells like products from an upscale salon. I am pleased with the results on this product.

Smells like something from a salon. I usually use drugstore hair products so this is a major step up for me. I don't know why I thought this was a gel. To my dismay it is a cream. It feels thick like conditioner, and that makes me want to rinse it out. Needless to say I like how smooth and shiny it made my hair. I used it on my wet hair and then I let me hair air dry. I finished off with my straightener and it made my hair so soft and shiny. I really like this stuff. I may never go back to drugstore stuff again.